How Much Does Branding Cost in Dubai? (2026 Prices in AED)

Branding in Dubai costs AED 2,500 to AED 25,000 for most small and mid-sized businesses. A professional logo on its own runs AED 1,500 to AED 10,000. A full identity system (logo, colour, typography, guidelines and applications) runs AED 8,000 to AED 35,000 at most studios, and strategy-led rebrands from larger agencies start around AED 25,000 and go well past AED 60,000. Template logos can be bought for a few hundred dirhams. All figures exclude 5% VAT.

Branding cost in Dubai at a glance

What you buy	Typical price (AED)	What you get	Timeline
Template or marketplace logo	200 – 1,000	A single mark, few or no revisions	Days
Professional logo	1,500 – 10,000	Custom mark, concepts, revisions, source files	2 – 3 weeks
Logo system + basic identity	2,500 – 12,000	Logo variations, colour, typography, basic guidelines	3 – 5 weeks
Full brand identity	8,000 – 35,000	Identity system, guidelines, stationery, social templates, applications	4 – 8 weeks
Strategy-led rebrand	25,000 – 60,000+	Research, positioning, messaging, full identity and rollout	2 – 4 months

What Dubai agencies publish (September 2026)

Most branding studios in Dubai quote only after a call. These publish figures on their own websites. Every number below was taken from the linked page in September 2026; prices change, so check the source before you budget.

Studio / agency	Logo (AED)	Full identity (AED)	Source
Widget System	—	2,500 (Starter) · 5,000 (Complete)	widgetsystem.com
FATHOM	3,500 with guidelines	12,000 (full system)	fathom.ae
Clayit Studio	1,500 – 6,000	8,000 – 25,000	clayitstudio.com
Webperts	—	6,500 – 35,000	webperts.com
Sukara Design	2,000 – 10,000	10,000 – 25,000 (core identity)	sukaradesign.com
Pixtar	2,000 – 8,000	10,000 – 35,000 · full system 35,000 – 80,000	pixtar.ae
Tequila	5,000 – 15,000	guidelines 5,000 – 25,000	tequila.ae
247 Agency	2,000 – 10,000	25,000 – 60,000	247agency.ae

The spread is wide because the word "branding" covers everything from a logo file to a six-month repositioning. Compare what is delivered, not the headline number. Our own tiers sit at the lower end because they are scoped for small and growing UAE businesses, not multinational rebrands.

Logo or full identity: which do you need?

Buy a logo on its own if you are testing an idea and may change direction in six months. Buy an identity if you intend to grow the business, because everything produced afterwards (the website, social posts, signage, packaging) has to follow the same rules. A business that buys a AED 1,000 logo and improvises the rest usually pays for the identity later anyway, and then redoes the materials made in between.

	Logo only	Full identity
Cost	AED 1,500 – 10,000	AED 8,000 – 35,000
Deliverables	One or two logo files	System, guidelines, applications
Consistency across channels	You improvise	Defined
Right for	Testing an idea	A business you intend to grow

What moves the price

• Strategy. Research, positioning and messaging are the most expensive part of a rebrand and the part most often left out of low quotes.
• Arabic and English. A properly designed bilingual identity is extra work, not a translation. Dubai studios report roughly 15–25% on top, or AED 2,000–5,000 as a line item (GLDS).
• Number of applications. Stationery, social templates, signage, packaging, uniforms and vehicle graphics each add design time.
• Concepts and revisions. Three routes with three rounds of revisions is a different budget from one route with one round.
• Who you hire. Freelancers, boutique studios and full-service agencies price the same deliverable very differently.
• Usage rights. Make sure the contract transfers full ownership of the final files to you.

How long branding takes in Dubai

Two to three weeks for a logo-only project and four to eight weeks for a full identity. Rebranding an established business with existing collateral takes longer, because every live material has to be audited and replaced. The usual delay is not design time; it is decision time on the client side.

Red flags in a branding quote

• A fixed low price with "unlimited revisions". Unlimited revisions usually means no strategy and a template underneath.
• No brand guidelines in the deliverables. Without them, the identity breaks the first time someone else uses it.
• Files delivered only as JPG or PNG. You need vector source files (AI, SVG, PDF) you own.
• No mention of how the logo works in Arabic, if you trade in the UAE.
• Ownership of the design stays with the studio.

What Widget System charges

Brand Starter AED 2,500 (logo system, colour, typography, basic guidelines). Brand Complete AED 5,000 (full identity, messaging framework, applications, social templates). Brand + Retainer AED 3,000 a month for ongoing design across campaigns and content. All plus 5% VAT. Full scope on our branding agency page, and every package on the pricing page. If you are comparing studios rather than prices, our guide to choosing a creative agency in Dubai covers what to ask.

How to get an accurate quote

Tell us what the business does, whether it needs Arabic, and every place the brand will appear: website, social, packaging, signage, vehicles. We reply with the tier that fits and the timeline. If a logo on its own is the right call for your stage, we say so.

Frequently asked questions